Web 2.0 The Art of Long Tail SEO

Shilpa ChakravortyGoogle, SEOLeave a Comment

Web 2.0 The Art of Long Tail

In the two previous “Long Tail” articles, I wrote about how the principals of Chris Anderson’ book “The Long Tail” can be applied to SEO. In this installment I’ll go into some the tactics that are actually working today -these are the things I’m using to get free targeted traffic to my sites. All of my sites are now blog … Read More

Anatomy of a Revolution – SEO and the Long Tail (Part Two)

Shilpa ChakravortyGoogle, SEOLeave a Comment

Anatomy of a Revolution - SEO and the Long Tail

Remember the example I gave in the first installment of this article (SEO And the Long Tail), about the music industry and the changes that the Internet and digital delivery brought about, well we saw how the long tail of music was the tens of thousands of, (often independent) artists many of whom self-produce their music without the benefit of … Read More

How a Blogroll Could Hurt Your Site’s SEO

Shilpa ChakravortyGoogle, SEOLeave a Comment

How a Blogroll Could Hurt Your Site's SEO

Websites everywhere – especially blogs – have lists of “favorite links.” They might be a traditional blogroll – a list of other blogs that the author reads. They might be lists of resources that the author found informative. They might just be a collection of reciprocal links that the author thought would boost his search engine rankings. Did you ever … Read More

What Exactly is SEO?

Shilpa ChakravortyGoogle, SEOLeave a Comment

What Exactly is SEO

Search engine optimization (SEO) is the process of increasing the volume of traffic to a particular website or page via the search engines or search results using particular keywords or phrases. The idea of SEO marketing is to get people to notice a particular site first. Usually when a person pulls up the results of a keyword or phrase search … Read More

What is SEO – Part I?

Shilpa ChakravortyGoogle, SEOLeave a Comment

SEO

First of all let’s understand completely what is SEO? Search Engine Optimization is commonly referred to as S.E.O.. It simply implies- making your site visible in the eyes of search engines so that it could display your site when someone looks for related contents of your site. This is just the basic definition of SEO however. Let’s now see the … Read More

The Nofollow Attribute Myth In SEO

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The No Follow Attribute Myth In SEO

Many people in SEO swear up and down about how the attribute ‘rel nofollow’ absolutely negates a link. This is simply not the case. The SEO community, like most other groups in life, is full of parrots. People who read something that sounds sensible and then repeat it, like a parrot, until it becomes true in everyone’s, themselves included, minds. … Read More

Google Authority Matt Cutts Warns of Cloaking (XCSEO)

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Google Authority Matt Cutts Warns of Cloaking (XCSEO)

Matt Cutts, a google software engineer and seo authority, recently spoke about cloaking in an SMX interview and in a post on his blog. Cloaking is a subject we touched on last month in our blog post Ensure your x-cart seo mods don’t cloak or your google listings might croak! Some x-cart seo modules, such as XCSEO, attempt to prevent … Read More

Search Engine Optimization: Effective SEO Techniques for Great Natural Rankings!

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Search Engine Optimization: Effective SEO Techniques for Great Natural Rankings!

The whole online world is talking about search engine optimization (SEO). The content on your site needs to be SEO’d; the articles that you write or have written to create links needs to be SEO’d; even your social networking content, videos and blog entries need to be SEO’d. It’s definitely true; they do. So, let’s explore the concepts encapsulated by … Read More

Common SEO Terms and Phrases: Learn SEO Vocabulary

Shilpa ChakravortyGoogle, SEOLeave a Comment

Common SEO Terms and Phrases: Learn SEO Vocabulary

In the business of website SEO any beginner may feel overwhelmed by the coined terms and phrases appearing time and again in almost every available resource. Most of these are very common, yet make no sense to the novice. The following is a breakdown of the most common SEO terms and phrases so that you may learn SEO vocabulary. Links: … Read More