In the business of website SEO any beginner may feel overwhelmed by the coined terms and phrases appearing time and again in almost every available resource. Most of these are very common, yet make no sense to the novice. The following is a breakdown of the most common SEO terms and phrases so that you may learn SEO vocabulary.
Links: links are simply connections between websites. When there is something clickable and will direct you to a different page or website this is referred to as a link. It is something written in HTML that your Internet browser can interpret and follow.
HTML: that brings us the HTML. HTML, or hypertext markup language, is a language or code in which many websites are written. This language allows for functionality within a website, rather than having the site simply be a static, uninterpretable, text.
Keywords: keywords, or multiple keywords put together known as key phrases, are descriptive words entered into a search engine in order to receive an output of relevant websites. Keywords and key phrases are also used on websites to help the search engines know what each website is about and bring in visitors.
Black Hat SEO: this is generally used to refer to a person or a technique that acts in a somewhat unethical manner to produce desired results. A good example of this is spam, basically anything that is frowned upon and used as an unfair advantage falls into this category.
Doorway Pages: a doorway page is a webpage designed to manipulate the search engines. It offers very little or no content to the actual user but tricks search engines into thinking it does. They then redirect the user to a different page that is sometimes not so closely related as a way of bringing in more diverse traffic.
META Tags: these are HTML codes that provide instructions to search engines or web browsers. The most common are titles of webpages and descriptions of page content, which is what you see for each page that you search for in search engine’s results.
Link Spamming: this is a process of throwing out links to different webpages in order to gain links back and boost your own page’s search engine rankings. It is considered spamming if it is done for the sole purpose of gaining back links. The way that search engines were designed was with the thought that if a webpage has lots of links from other webpages to it, it must be high quality and a popular or important site so it should rank higher.
SEO terms and phrases number in the hundreds, but these are some of the most common ones that you will see time and again while trying to learn basic SEO. Now that you have boosted your SEO vocabulary get back to the research!