You have come up with a marketing idea and done all the research.
You have planned the design and hired an SEO to develop your site. Now you are ready to launch. How do you create a buzz around your site? Here are a few tips that will help make the launch of your site a success. While in the planning stages make sure the SEO gets the placement of the site within the first couple pages of a search. A good SEO will know how to do this.
When you are preparing to launch make sure you have the following ready to go immediately. Prepare emails to send out to every possible person who might find the site interesting. Send out fliers about the launch. Snail mail is still a cheap and innovative way to advertise.
Now that you have launched and sent out ads and emails, host a forum or live blog so that you can begin communicating with potential clients. This will also provide you with possible affiliates that can assist in the marketing of your site.
Last but not least find other websites you can place adds on. Make sure the ad contains a direct link to your website. Also when you are placing your own ads with another company make sure you adhere to the guidelines set forth by the company.
Now that the site has been visited what is it that you need to do next?
You need to keep communicating with the public. Visit other forums and bloggs where you can have an open conversation about your business. Remember that word of mouth is a major part of advertising. Another form of communication is business cards. Where do you pass those out? Everywhere!!! In every town across America there are different community activities you can participate in. Get a booth at a trade show where you can network with potential clients. Pass out business cards, fliers, free samples or pens with your website on it . Contact a local printing company and have them create magnets with your company logo, website and a quick overview of what you have to offer. You want to continue the buzz about your website.
Most people are looking for repeat business.
You will want to make sure you can back up what you are offering. This is another reason to blog. You can even set up a blog and label it as a guess book. Encourage people to “sign” in and leave a comment about your services. The more positive remarks you have on the site the more repeat business you will have and the more new clients you will have. Internet business is huge, but it takes work to stand out above the rest. The cycle may ease up but it is never ending. Always look at different ways to make business connections.
There are several books out there about marketing your website. Go to your favorite bookstore and buy a couple you feel comfortable reading. Compare the information and use what works best for you. In the long run it is going to depend how much work you put into getting and keeping the word out there about what you have to offer.