Many people in SEO swear up and down about how the attribute ‘rel nofollow’ absolutely negates a link. This is simply not the case. The SEO community, like most other groups in life, is full of parrots. People who read something that sounds sensible and then repeat it, like a parrot, until it becomes true in everyone’s, themselves included, minds. While a do follow link is preferable, there are a lot of myths floating around about no follow links. They are in fact quite useful.
The first thing to realize is that even if a no follow link was absolutely not counted at all, this is only a Google attribute. So you would still be getting SEO benefits in Yahoo!, MSN, AOL, and the other search engines. While Google has a majority of all search traffic, MSN’s search engine actually has a higher percentage of users who click ads and purchase ebooks. This is because it is the default search for Internet Explorer, the default browser for Windows. The people that use MSN as a search engine tend to not be as blind to ads as those who use internet searches frequently. They also tend to purchase ebooks more often as they are not as adept at finding the same information for free. Just a little something to keep in mind.
Additionally no follow back links are just as good as do follow ones for traffic. If you’re building a lot of back links you can expect to get a lot of traffic from direct clicks on no follow links. This traffic can actually be ultra targeted as it is attached directly to your desired short anchor text.
A final reason to not dismiss no follow links as useless is that many current experiments seem to point to these links having SEO benefits, just not as much weight as do follow links. In fact many experiments have concluded that factors such as relevancy are more important for SEO than whether or not a link has the no follow attribute. Although Google has never officially announced it, many people speculate that the no follow attribute, meant as a spam combatant, has failed and Google has either abandoned or lessened its importance. In any case, it is quite clear that no follow is not what it was originally thought to be, an attribute that completely nullifies a link for SEO purposes.
Now you know some of the most common myths about the use of the no follow attribute for SEO purposes. Hopefully you can help to debunk this myth, and at the very least you will be able to reap the positive benefits that many others in the SEO trade have completely missed.